12 December 2012
It’s hard to turn your back on a charitable initiative. Especially around Christmastime. Francesco Vezzoli has joined forces with Federico Marchetti, CEO of Yoox, an e-commerce platform dedicated to fashion, design and recently art as well, to produce his first multiple. CON AMORE, FRANCESCO VEZZOLI (FRANCESCO BY FRANCESCO) is a portrait of the artist made in 2000 by the great photographer Francesco Scavullo, transformed for the occasion into a postcard with an embroidered dedication, just like in the old days, and “mounted in a deliberately showy, decorative frame, bordering on the absurd and worthy of one of those display cabinets of the sixties filled with knickknacks,” as Vezzoli himself explains. There will be 399 of them, signed and numbered, on sale from today on yoox.com at 399 euros each. Every cent of the proceeds will go to the FAI (Fondo Ambiente Italiano, the Italian equivalent of the British National Trust) for the reconstruction of the bell tower of the town hall of Finale Emilia, a symbol of the areas struck by last May’s earthquake. And so, while doing good, Francesco Vezzoli will be able to see a widespread distribution of his work on the Web (YOOX has over 7 million individual users a month) and engage in a reflection on the associated risks of distortion and/or trivialization of the artistic message. We, more prosaically, have one more good idea for a Christmas present.