Odoardo Fioravanti
Questionnaire

3 December 2012

Odoardo Fioravanti graduated in Industrial Design at Milan Polytechnic. His designs have received prestigious awards at an international level. He has taught at numerous schools and universities, including Milan Polytechnic, the IUAV in Treviso, the Istituto Marangoni, the Scuola Politecnica di Design, Domus Academy and the HEAD in Geneva. In 2010 he was the protagonist of a solo exhibition with the title Industrious Design staged at La Triennale di Milano, and in 2011 he won the ADI Compasso d’Oro Award with the Frida bentwood chair produced by Pedrali. With his practice, founded in 2003, he has carried out projects for a number of companies, including Abet Laminati, Ballarini, Casamania, COOP, Desalto, Flou, Foscarini, Normann Copenhagen, Olivetti, Palomar, Pedrali, Pircher, Vibram and Victorinox Swiss Army.

The song you never get tired of listening to.

Needin’ U by David Morales.

The movie you can watch over and over again.

Scent of a Woman, with the fantastic tango scene.

The book you fell head over heels in love with.

Giustizia e bellezza by Luigi Zoja.

The object you’re most attached to.

I have an obsession with objects and I could never pick just one. I have many with which I maintain an essentially pathological tie of possessiveness.

Your favorite place.

Cape Town, an incredible city made up of frictions between opposites––including geographical ones––and an unrestrainable nature.

A cult film you cannot stand.

Taxi Driver, a decidedly claustrophobic movie.

A literary classic you can’t bear.

Dante’s Divine Comedy.

The most beautiful automobile ever made.

Renault 4.

Three stops on a journey around the world.

From north to south: Copenhagen, Berlin, Cape Town.

A contemporary artist whose future in the history of art is assured.

Rachel Whiteread.

An architect to whom you would entrust the construction of a fantastic place.

After seeing the Rolex Learning Center, the answer can only be Kazuyo Sejima––SANAA.

A fashion designer for an epoch-making show.

Alexander McQueen (RIP).

An elegant person.

Susanna Agnelli.

An inelegant person.

Susanna Agnelli’s nephew.

Who would you advise to change profession?

Designers and architects over 65: the bowls club is waiting for you!

A bad habit you have?

Letting my mind wander. I have a limited attention span…

What would you like to overindulge in?

Sex, food, food, food.

What can’t you do without?

Being alone to think.

What would you like to be a champion of?

Snowboarding, but I had a terrible crash the third time I tried it. I’m still nursing a broken shoulder!

The hotel and restaurant at the top of your personal league table.

Scandic Front Hotel in Copenhagen and the Innocenti Evasioni restaurant in Milan.

The greatest invention of all time.

The ballpoint pen, which made the spread of writing practicable and universal.

The historical figure you are most grateful to.

Charles Lindbergh and his incredible flight across the Atlantic.


Emanuela Carelli

She is the one who makes Klat work, after founding it with Paolo. She has two children, is a graphic designer, loves culinary experiments and is fairly certain of one thing: that it is creativity that makes the world go round.


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