Daniele Lago

29 August 2013

Daniele Lago was born at Asiago in 1972. After high school, he went on to study at the Scuola Italiana Design in Padua. The youngest of ten children, he joined the family company at a very early age, initially focusing on design and image. An enthusiastic entrepreneur and designer with a wide range of interests, he soon took over the helm of the company. Today he is its managing director and head of design. Under his guidance, Lago has been transformed into a modern and advanced industrial concern, where production, design and communication are blended into a single strategy for improvement of the quality of our daily lives.

The song you never get tired of listening to.

The signature tune of the TV cartoon Pinocchio, which makes me feel like a child again, Águas de Março performed by Elis Regina, full of joy, and anything by Prince, for the energy he’s able to give me.

The movie you can watch over and over again.

Sergio Leone’s Once Upon a Time in America.

The book you fell head over heels in love with.

Herman Hesse’s Siddhartha.

The object you’re most attached to.

Nothing in particular.

Your favorite place.

The Mediterranean Sea, in the middle of the land.

A cult film you cannot stand.

Any Hollywood movie put together around a desk, those with the most predictable plots.

A literary classic you can’t bear.

All the ones I didn’t like at school.

The most beautiful automobile ever made.

The Citroën 2CV.

Three stops on a journey around the world.

New York, the Fango River in Corsica, in the summer, and some place in the East I don’t know yet.

A contemporary artist whose future in the history of art is assured.

I’d vote for Ai Weiwei and Marina Abramović, but of course it will be history that decides.

An architect to whom you would entrust the construction of a fantastic place.

A good writer.

A fashion designer for an epoch-making show.

Myself, for a special day dedicated to the woman I love.

An elegant person.

Whoever is at ease with himself and has no need to show off or hide.

An inelegant person.

Those who have no personality.

Who would you advise to change profession?

Everyone, at least every seven years.

A bad habit you have?

I never keep still, with my mind or my body.

What would you like to overindulge in?

Seeing, with my own eyes.

What can’t you do without?

Everyday life.

What would you like to be a champion of?

I’m already a champion, for all those who care about me.

The hotel and restaurant at the top of your personal league table.

The homes and cooking of my friends.

The greatest invention of all time.


The historical figure you are most grateful to.

All those who have improved the world through love.

Roberta Mutti

She sits astride Italy, Belgium and Southeast Asia, and sometimes falls off. When asked what she does, she replies: I do things, see people. She has been writing about furniture for twenty years and is still not tired of it, in spite of everything. She has no free time, and is not even interested in it. For her it’s enough not to have to go to the same office everyday. She mixes with unlikely people, and contributes to Klat for this very reason.

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