3 November 2014
Simplicity, quality and passion. These are the core values of the Hey Cycle philosophy. An informal name for a bicycle whose design has been pared to the bone. Conceived and made in Denmark by Bjarke Schmidt Nielsen and Peter Konggaard Jørgensen, Hey Cycle comes out of a milieu where cycling is seen as an integral part of daily life and the urban environment is well prepared to handle traffic on two wheels. Equipment: alloy fenders, rear coaster brake, front drum brake, Shimano gear, 36-spoke wheels and Kenda Kwick tires. Available in seven different models, for men and women, and a wide range of colors. The lines of the hydroformed aluminum frame ensure comfort and a positive riding experience in both urban and rural settings. Hey Cycle won the Red Dot Design Award 2014 and the Eurobike Award 2014. It is available from the best cycling outlets in Europe.