Fattobene
Italian Everyday Archetypes

16 June 2015

From Coccoina scented glue to Linetti pomade, from the Tassotti notebook to the Rosenfeld natural sponge, passing through the sulfur sticks called Cannelli di Zolfo Liguri and the perfumed paper known as Aromatica Carta d’Eritrea. Fattobene takes us on a taxonomic exploration of typically Italian articles that have been around forever and that deserve a closer look. It’s a one-of-a-kind platform on where you can find little-known treasures and iconic products representing an Italian tradition of quality that draws on the highest industrial and artisan values. Fattobene presents itself as a refined guide to shopping that in the coming months will be turned into a proper online store. The project stems from an idea of the journalist Anna Lagorio and the photographer Alex Carnevali, who after a journey in the South of Italy decided to bring together and promote a series of precious products that are not very well known outside the regions from which they come, recounting their histories in detail, along with anecdotes and curiosities. For its online debut, Fattobene, the Italian for “well-made,” has chosen twelve articles, to which others will be added in the future. Visual identity and site by the Actant Visuelle studio.

Crystal Ball

Crystal Ball.

Cannelli di zolfo

Sulfur Sticks.

Acqua distillata alle rose tripla superiore.

Distilled Rose Water, Triple Superior.

Sapone Reseda

Reseda Soap.

Brilantina Linetti

Linetti Pomade.

Taccuino Tassotti

Tassotti Notebook.

Coccoina

Coccoina.

Spugna Naturale Rosenfeld

Natural Sponge Rosenfeld.

Carta Aromatica d'Eritrea

Eritrea scented paper.

Mandillu da gruppu. / Tying handkerchief.

Tying handkerchief.



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