1 April 2014
A bag is never a mere container. Often it is a way of expressing our personality or transporting necessary pieces of our lives in the nomadic dimension in which we live when we are far from home. But if we have to carry around a technological device that for many of us contains the data of an entire life, as our computers do today, then the factor of protection becomes decisive. For Odoardo Fioravanti the image that epitomizes protection is that of a mother-to-be shielding her belly by embracing it with her hands. Fioravanti is in any case a keen observer of gestures, spontaneous associations and that impulse to design which each of us displays in the use we make of things (it suffices to take a look at his blog to note this constant work of analysis of reality). Thus the idea of maternal protectiveness has generated the form of CoRace, a set of laptop bags based on a central PVC compartment shielded by flaps of nylon fabric that double as pockets for accessories. The line, aimed at the mass market, saw Fioravanti working on sketches and endless models for over a year, in search of a functional solution capable of introducing innovations into a typology that has already become a tradition of the contemporary. Manufacturer: Toshiba.
