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Alessi, IN-Possible
Design Museum Holon

26 May 2015

Alessi, IN-Possible
Design Museum Holon
A cura di Francesca Appiani, Museo Alessi
Holon, Israele
March 25 > June 6, 2015

The world of contemporary design functions in a different way from the past, when ideas took shape only through a close dialogue between entrepreneur and designer. Today self-production is an alternative practiced by many young designers, and 3D printers are used ever more widely to make objects and even structural components for building. And yet the “traditional method” still has a lot to teach them. It is able to explain the mechanisms that bind together a complex set of skills. These are the reasons that have prompted the Design Museum Holon, opened in 2010 in a building designed by Ron Arad, to choose the exhibition IN-Possible (which will last until June 6) to mark its fifth anniversary and renew its mission: that of providing visitors with the means to explore design. The show, curated by Francesca Appiani of the Alessi Museum, chooses a less traveled road to speak of design and of a historic brand, born at Omegna in 1921: it presents over 50 prototypes that did not go into production—proposed by designers of the caliber of Philippe Starck, Patricia Urquiola, Ronan and Erwan Bouroullec and Ettore Sottsass, among others—to convey the eclectic spirit and cultural freedom of the manufacturer. The story of each object is told with drawings and descriptions of the creative process, from the outset up to the decision not to proceed with production. This foray into the world of ideas is completed by a selection of twelve conceptual objects, seen as an open window onto the way Alessi thinks about design.

Alessi, IN-Possible Design, Museum Holon. Alessi, IN-Possible Design, Museum Holon. Alessi, IN-Possible Design, Museum Holon.

Claudia Raimondo, 2001. Metal decoration research.

Claudia Raimondo, 2001. Metal decoration research.

Toyo Ito, 2011-2012. Glass set. Concept Sketch.

Toyo Ito, 2011-2012. Glass set. Concept Sketch.

Doriana and Massimiliano Fuksas, 2008. Cold beverage set. Sketch.

Doriana and Massimiliano Fuksas, 2008. Cold beverage set. Sketch.

Lluis Clotet, 2009. Lemon squeezer. Sketch.

Lluis Clotet, 2009. Lemon squeezer. Sketch.

Hans Hollein, 1980.

Hans Hollein, 1980.

Abi Alice, 2009. Paper Models.

Abi Alice, 2009. Paper Models.

Elena Manferdini, 2005. Fruit Bowl. Prototype.

Elena Manferdini, 2005. Fruit Bowl. Prototype.


Loredana Mascheroni

A journalist, she has always been interested in design. Passionate about contemporary art and architecture, she has worked at Domus since 1997, following a decade-long apprenticeship with other magazines in the sector and an early experience as a TV news journalist that left her with a partiality for video interviews. She does yoga and goes running, to loosen up the tensions caused by overuse of the tablet.


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