13 April 2015
There’s a festive air to the first Kids Design Week, slated for April 14 to 19 at the Museo della Scienza e della Tecnologia Leonardo da Vinci in Milan (promoter of the initiative along with Uovokids and Actant Visuelle). Here, between teepees, modular towers, clocks that teach mathematics and fantastic bestiaries, the best of international production by under-18s will be presented and design turned into an occasion for play, proposing new and surprising visions. “Creating objects to cultivate the spontaneity of the greenest approaches” is the guiding thread that connects the different experiences. In a hands-on presentation, visitors are invited to jump on to deliberately oversized pieces of furniture, race each other with strollers and construct assemblages out of stick-lets, soft connectors made of silicone. The result is a colorful and many-sided happening, and an all-round reflection on the role of design in the physical, emotional and cognitive development of children.