11 April 2014
Bikingdays, for three years now Brompton’s point of reference in Milan, is taking advantage of Milan Design Week to launch its new Brompton Junction store, the sixth in the world with an exclusive franchise, after Kobe, Amsterdam, Hamburg, Shanghai and London. A confirmation of the success of the British company, known chiefly for its folding bicycle that you can take with you everywhere, making getting around on a daily basis easier. The new concept store, which will open on the corner of Via Spallanzani and Via Melzo, will have an area for the sale of bikes and accessories, a workshop open to view and a space with a bookstore, free Wi-Fi and cafeteria, for the use of waiting customers. A trip to the Brompton Junction store also offers an opportunity to visit the Porta Venezia in Design circuit and admire Milan’s Liberty quarter, famous for its art nouveau architecture.