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De Gustibus
Design Memorabilia

22 June 2015

One of the many initiatives that have sprung up around Expo Milan 2015 is De Gustibus, a small and refined collection of objects of design that has been put together by George M. Beylerian, president and CEO of Design Memorabilia, in collaboration with the Triennale Design Museum. Presented first at the Triennale and then at Palazzo Litta, as one of the fringe events of the Salone del Mobile in 2015, the 32 objects of De Gustibus are on sale at various furniture stores, museum shops, bookstores and e-commerce websites as well as on the website of Design Memorabilia. In addition to the inevitable reference to food, the thread that binds together these examples of Italian design with a high degree of creativity and humor is their low cost (less than 100 euros). They are faithful reproductions of historical pieces, i.e. produced in a manner respectful of the original drawings and sketches, alongside completely new objects created for the occasion. The designers selected are well-known and prestigious names: Ettore Sottsass, Achille Castiglioni, Vico Magistretti, Gae Aulenti, Anna Castelli, Cini Boeri, Andrea Branzi, Alberto Meda, Aldo Cibic, Joe Colombo and Michele De Lucchi, among others. De Gustibus is making the most of an important heritage, in an operation all the more admirable in that it is rooted in the idea that great design can and should be accessible to the general public. After the success of this first venture into the market, Beylerian is already looking for new pieces to bring out.

Gianfranco Frattini. De Gustibus Collection.

Dome Candleholder, design di/by Gianfranco Frattini. De Gustibus Collection.

Vico Magistretti. De Gustibus Collection.

Ping Pong Cocktail Trays, design di/by Vico Magistretti. De Gustibus Collection.

Tobia Scarpa. De Gustibus Collection.

Hands Up Bowl, design di/by Tobia Scarpa. De Gustibus Collection.

Giulio Cappellini. De Gustibus Collection.

Puntino Demitasse Set, design di/by Giulio Cappellini. De Gustibus Collection.

Gae Aulenti. De Gustibus Collection.

Aulenti Flatware, design di/by Gae Aulenti. De Gustibus Collection.

Ettore Sottsass. De Gustibus Collection.

Squared Circle Bowl (White), design di/by Ettore Sottsass. De Gustibus Collection.

Cini Boeri. De Gustibus Collection.

Biscotti Set, design di/by Cini Boeri. De Gustibus Collection.

Rodolfo Dordoni. De Gustibus Collection.

Icicle Ice Bucket, design di/by Rodolfo Dordoni. De Gustibus Collection.

Michele De Lucchi. De Gustibus Collection.

Clip Candleholder, design di/by Michele De Lucchi. De Gustibus Collection.

Matteo Thun e Antonio Rodriguez. De Gustibus Collection.

Salad Servers, design di/by Thun & Rodriguez. De Gustibus Collection.

Alberto Meda. De Gustibus Collection.

Medamade Oil Dispenser, design di/by Alberto Meda. De Gustibus Collection.


Loredana Mascheroni

A journalist, she has always been interested in design. Passionate about contemporary art and architecture, she has worked at Domus since 1997, following a decade-long apprenticeship with other magazines in the sector and an early experience as a TV news journalist that left her with a partiality for video interviews. She does yoga and goes running, to loosen up the tensions caused by overuse of the tablet.


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