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Daisy Coat Stand, Danese
James Irvine

2 September 2014

The late lamented James Irvine was a master of essentiality. Throughout his career he shunned a precise and recognizable style, seeing it as a limitation on both the designer and the object. His creations, in fact, are timeless classics, true evergreens for which a geographical provenance or historical origin becomes a superfluous detail with respect to the fact that his products “function” in every sense. Daisy, for instance, is a wonderful example of successful design: a coat stand made out of simple metal rod, bent into a continuous curved line that creates a silhouette. Its profile is reminiscent, if you like, of a daisy (whence the name). Stable but also light on the eye, discreet but with a lot of character, this multipurpose clothes hanger reminds us of the great designer’s most important lesson: rather than in the recognizability of a style, real timelessness lies in the functional intelligence of the design. Manufacturer: Danese.

Daisy, design di James Irvine per Danese. Prototipo.

Daisy, design di James Irvine per Danese.

Photo: Miro Zagnoli.

Daisy, design di James Irvine per Danese.

Daisy, design di James Irvine per Danese.

Daisy, design di James Irvine per Danese. Particolare.

Daisy, design di James Irvine per Danese. Schizzo.

Daisy, design di James Irvine per Danese. Schizzo.

Daisy, design di James Irvine per Danese.

Photo: Santi Caleca.

James Irvine


Domitilla Dardi

Torn between the history of art and the history of architecture, she came across design at the end of the last century and has not let go of it since. She loves to deal with everything that entails the use of ingredients, their choice, mixing and transformation: from writing to cooking, from knitting to design, from perfumes to colors. She is curator for design at the MAXXI and professor of the History of Design at the IED.


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