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Maralunga, 40th Anniversary, Cassina
Vico Magistretti

13 October 2014

Forty pieces to celebrate the fortieth anniversary of an icon that is now part of the history of the design: Vico Magistretti’s Maralunga couch for Cassina. And as is only fitting for an important anniversary, you put on your best clothes. In this case, silver upholstery with a metalized effect that underlines the exclusivity of the limited edition. Maralunga Mercurio Vivo is the fruit of reflection by students at the ECAL in Lausanne on the best way to celebrate a product whose popularity has shown no sign of waning since 1974. At its origin, there was the desire of Magistretti and Cassina to fuse two typological functions in a single form, the couch for conversation and the one for rest, through the contemporary presence of the high back and the low back. And this is the element that embodies the central concept of the design: a back that be easily folded, allowing its function to be transformed with a simple gesture. The secret lies in the use of a bicycle chain, able to provide structure and at the same time flexibility. Thus the clutch movement of the chain became the basis for the engineering of a product that, as in the best tradition of Italian design, was born out of an encounter between craft practice and technological innovation.

Maralunga di Vico Magistretti per Cassina. Maralunga di Vico Magistretti per Cassina. Maralunga di Vico Magistretti per Cassina. Maralunga di Vico Magistretti per Cassina.

Maralunga di Vico Magistretti per Cassina.

Photo: Mario Carrieri. © Archivio Cassina.

Maralunga di Vico Magistretti per Cassina.

Maralunga di Vico Magistretti per Cassina.

Courtesy: Fondazione Vico Magistretti

Maralunga di Vico Magistretti per Cassina.

Courtesy: Fondazione Vico Magistretti

Maralunga di Vico Magistretti per Cassina.

Courtesy: Fondazione Vico Magistretti

Maralunga di Vico Magistretti per Cassina.

Courtesy: Fondazione Vico Magistretti

Maralunga di Vico Magistretti per Cassina.

Courtesy: Fondazione Vico Magistretti


Domitilla Dardi

Torn between the history of art and the history of architecture, she came across design at the end of the last century and has not let go of it since. She loves to deal with everything that entails the use of ingredients, their choice, mixing and transformation: from writing to cooking, from knitting to design, from perfumes to colors. She is curator for design at the MAXXI and professor of the History of Design at the IED.


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