Klat is an online magazine that focuses on creativity, culture and design. It picks out and describes places, stories, ideas, objects and images that are not to be missed. Beautiful and intelligent things. Things that matter.
The letters that make up the word Klat are the initials of four adjectives which characterize things that matter: key, lively, attractive, true. Things that matter are a point of reference (key), express vitality and intelligence (lively) and are beautiful (attractive) and authentic (true).
Klat is Talk written back to front, because communicating is freedom and imagination.
Klat was founded in Milan in 2009 by Paolo Priolo and Emanuela Carelli.